SDC MEDIANET RADIO

Tuesday, January 9, 2018

Ajay Mathur

Musik Radio Promotions
presents
Ajay Mathur




Genre:  Adult Contemporary, Rock, Americana

Location:  Switzerland

Label:  Indie
Website:  http://www.ajaymathur.com/
Songwriter/Publisher
Mathur

"A beautiful alchemy in music"

Ajay Mathur's new album Little Boat

Mart Kawaii of Flowers in a Gun ’ introduces the Grammy-nominated singer-songwriter Ajay Mathur as “a true citizen of the world. Born in India, living in Switzerland and creating his own version of Americana with Led Zeppelin-esque guitars, exotic instruments, catchy songwriting and lyrics that speak to the heart.” Ajay’s unique genre-bending style is best described by Buzz Feeds Gail Serv “Ajay Mathur mixes stylish Americana, pop, rock, and psychedelic rock for his eclectic new music, Mathur is cooking up an interesting treat for the listener”. Louise Parker of Paste Magazine goes even further to describe Ajay as “an artist that stands out from the crowd,….. one of my obsessions… With a creativeness that quickly outshines the rest, Ajay Mathur is an artist that should be on your radar”.

The best way to describe the thread that runs through the genre-bending songs on Ajay Mathur’s newest album Little Boat is ‘resilience’. The theme is approached in various ways. On Ajay’s first single release “Forget About Yesterday” - an upbeat song with a smirk - he approaches it in a comical way. In order to create a unique Indian Bhangra infested Bo Diddley Rock ’n’ Roll dance groove, Ajay has fused typical rock instruments with unlikely sounds including mouth harp and Indian Tablas along with blues harp and Cajon accordion in ‘Forget About Yesterday’. It’s no wonder that Gail Serv of Buzz Feed calls Ajay’s songwriting "A beautiful alchemy of music".

Little Boat follows on Ajay’s previous releases of ‘A Matter of Time' (2011), 'Come See Conquer' (2013) and the highly successful '9 to 3' (2015) that earned him a Grammy nomination in 2016. All of his albums have enjoyed excellent reviews, rankings on the charts and positive acknowledgment in the international media. Little Boat is an emotional roller-coaster ride, from the first song of this 12-track album right to the very last and highlights Mathur’s one-of-a-kind approach to songwriting and recording while promising a unique musical adventure to mature and curious music lovers.




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